For this intervention, I designed and hand-crafted custom tote bags. These bags were handed out for free in front of a Ralphs supermarket in Valencia, CA on Earth Day 2007. Shoppers who received the bags were asked to pledge to use them for every shopping trip for at least 6 months.
The simple act of bringing reusable bags to the supermarket prevents the enormous accumulation of waste and pollution from non-reusable bags.
Roman Jaster, April 2007
Paper Nor Plastic is a registered trademark of www.papernorplastic.com. This Ecological intervention project took place on April 22, 2007 and was a one-time-only event. To purchase Paper Nor Plastic reusable bags, please visit www.papernorplastic.com.