Neither Paper Nor Plastic  

This project criticizes the obscene amount of paper and plastic bags that Americans consume.

For this intervention, I designed and hand-crafted custom tote bags. These bags were handed out for free in front of a Ralphs supermarket in Valencia, CA on Earth Day 2007. Shoppers who received the bags were asked to pledge to use them for every shopping trip for at least 6 months.

The simple act of bringing reusable bags to the supermarket prevents the enormous accumulation of waste and pollution from non-reusable bags.

Roman Jaster, April 2007

Paper Nor Plastic is a registered trademark of This Ecological intervention project took place on April 22, 2007 and was a one-time-only event. To purchase Paper Nor Plastic reusable bags, please visit

  Printing, Sewing, Intervening: Photo documentation of the project
100 Billion A Year: Paper & plastic bag facts
Bring Your Own Bag: Fill out the online pledge
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Roman Jaster